Be bodywise Anti Dandruff Scalp Serum 50ml Fights Dandruff Reduces flaky itchy scalp With Ichthyol Pale Zinc Pyrithione Tea Tree Oil Paraben Sulphate free

Be bodywise Anti Dandruff Scalp Serum 50ml Fights Dandruff Reduces flaky itchy scalp With Ichthyol Pale Zinc Pyrithione Tea Tree Oil Paraben Sulphate free

Key Features: - Formulated with Ichthyol, Pale Zinc Pyrithione, and Tea Tree Oil to effectively fight dandruff - Reduces flakiness and itchiness on the scalp - Paraben and sulfate free for gentle care of the scalp

For whom: - Suitable for individuals suffering from dandruff and scalp issues - Ideal for those looking for a natural solution for dandruff control - Can be used by both men and women of all hair types

Pros: - Powerful ingredients target dandruff at its source - Soothes and calms irritated scalp - Leaves hair feeling clean and refreshed

Cons: - May take time to see visible results - Some users may find the scent of tea tree oil to be strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Ichthyol and Tea Tree Oil for effective dandruff control.	IndiaRetailing
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff serums in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging anti-dandruff serum brands.	BusinessInsider
Use-case Advantage	5	5	Offers targeted solution for dandruff and scalp itchiness, meeting consumer needs.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formulation position this serum well in the Indian anti-dandruff hair care segment.

Factor	Rating (out of 5)	Notes
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