Aromatic Spa Hair Conditioning Serum with SPF 15 40ml by Keya Seth Aromatherapy

Aromatic Spa Hair Conditioning Serum with SPF 15 40ml by Keya Seth Aromatherapy

Keya Seth Aromatherapy Aromatic Spa Hair Conditioning Serum with SPF 15 is a specialized hair serum designed to nourish and protect your hair from environmental damage. This serum is enriched with essential oils and natural extracts to provide deep conditioning and hydration to your hair.

Key Features: - Contains SPF 15 to protect hair from harmful UV rays - Enriched with essential oils like lavender and rosemary for a soothing aroma - Helps in detangling hair and reducing frizz - Provides nourishment to dry and damaged hair - Suitable for all hair types

For whom: This hair conditioning serum is suitable for anyone looking to improve the overall health and appearance of their hair. It is especially beneficial for those with dry, damaged, or frizzy hair in need of extra care.

Pros: - Provides deep conditioning and hydration - Helps protect hair from UV damage - Pleasant aroma from essential oils - Easy to apply and non-greasy formula

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive scalp or allergies to certain essential oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 15 and Aromatherapy are appealing features for Indian consumers.	Euromonitor
Brand Strength	20	18	Keya Seth is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from both established and emerging hair serum brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for hair conditioning and sun protection in one product.	Kantar
Final Market Score	100	76/100 (3.80/5)	Keya Seth Aromatherapy Hair Conditioning Serum is well-positioned in the Indian market with strong brand recognition and unique features.

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