American Crew Beard Serum 50ml 1 7 Fl Oz

American Crew Beard Serum 50ml 1 7 Fl Oz

American Crew Beard Serum is a specially formulated grooming product designed for men with beards. This serum helps nourish and hydrate the beard while also promoting growth and helping to style and manage unruly facial hair.

Key Features: - Contains essential oils and vitamins to hydrate and nourish the beard - Helps to promote healthy beard growth - Softens and tames unruly facial hair - Can be used to style and shape the beard

For whom: This product is ideal for men who want to take better care of their beards and achieve a well-groomed look. Whether you have a short beard or a long one, this serum is suitable for all beard lengths and types.

Pros: - Hydrates and nourishes the beard - Promotes healthy growth - Helps to manage and style the beard - Suitable for all beard lengths and types

Cons: - Some may find the scent overpowering - Can be a bit pricey compared to other beard grooming products on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's formula and size cater well to Indian consumers' needs.	Kantar
Brand Strength	20	10	American Crew is a well-known brand in the men's grooming segment.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	5	Addresses specific beard grooming needs effectively.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong product fit in a growing market, competitive pricing, but faces moderate competition.

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