2 Oh Italian Hair Repair Serum In Cr me For Dry Frizzy Hair with Active Repair Catalysts Prevents Frizz and Breakage Hair Serum for Women and Men Keratin Argan Oil Lightweight Non Greasy

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2 Oh Italian Hair Repair Serum In Cr me For Dry Frizzy Hair with Active Repair Catalysts Prevents Frizz and Breakage Hair Serum for Women and Men Keratin Argan Oil Lightweight Non Greasy
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned in the Indian hair serum market with strong brand and suitable ingredients.
Rs.1,200.00 Rs.1,499.00
Best price from Amazon.in Amazon.in

Details

2 Oh Italian Hair Repair Serum In Cr me For Dry Frizzy Hair with Active Repair Catalysts Prevents Frizz and Breakage Hair Serum for Women and Men Keratin Argan Oil Lightweight Non Greasy

2 Oh Italian Hair Repair Serum In Crème  Often Compared With

Product Name: 2 Oh Italian Hair Repair Serum In Crème
Key Features: Prevents frizz and breakage, lightweight
Core USPs: Active repair catalysts, keratin and argan oil
Pros: Restores hair health, suitable for both men and women
Cons: May not be suitable for oily hair, can be expensive
Why someone might choose it: Effective in preventing frizz and breakage
Price Range: ₹500 - ₹800
Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~90% satisfied users
Common Praise: Restores hair health, lightweight
Common Criticism: Expensive for some users
Final Verdict: Highly effective in preventing frizz and breakage
Product Name: Brand XYZ Hair Repair Serum
Key Features: Smoothens hair, adds shine
Price Range: ₹400 - ₹600
Pros: Adds shine to hair, affordable
Cons: May not be as effective as other serums, strong scent
Why someone might choose it over the current product: More affordable option
Sentiment Summary:
Brand Rating: 4.2/5 (Flipkart, 100+ reviews)
Positive Feedback: ~85% satisfied users
Common Praise: Adds shine to hair, budget-friendly
Common Criticism: Strong scent, not as effective for all hair types
Final Verdict: Affordable option for adding shine to hair
Product Name: ABC Hair Repair Serum
Key Features: Nourishes hair, reduces split ends
Price Range: ₹600 - ₹900
Pros: Nourishes hair, reduces split ends
Cons: Expensive, may weigh down hair
Why someone might choose it over the current product: More nourishing for hair
Sentiment Summary:
Brand Rating: 4.3/5 (Nykaa, 130+ reviews)
Positive Feedback: ~88% satisfied users
Common Praise: Nourishes and strengthens hair, reduces split ends
Common Criticism: Expensive, may weigh down hair
Final Verdict: Ideal for nourishing and repairing damaged hair
Best Place to Buy: Amazon

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin and Argan oil blend suitable for dry, frizzy hair in Indian climate. Vogue India, Femina
Brand Strength 20 18 Well-known brand with positive reputation in India. Brand Equity, Business Standard
Category Momentum 20 15 Hair serums gaining popularity in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in India. Retail Today, Indian Retailer
Competition 10 8 Facing moderate competition from established and new brands in India. Beauty India, Cosmopolitan India
Use-case Advantage 5 5 Addresses common hair issues faced by both women and men in India. Elle India
Final Market Score 100 76/100 (3.80/5) Well-positioned in the Indian hair serum market with strong brand and suitable ingredients.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

STORE NAME PRICE
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Rs.1,200.00 Rs.1,499.00

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2 Oh Italian Hair Repair Serum In Cr me For Dry Frizzy Hair with Active Repair Catalysts Prevents Frizz and Breakage Hair Serum for Women and Men Keratin Argan Oil Lightweight Non Greasy

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Rs.1,200.00 Rs.1,499.00