Girnar Lauki Shampoo Hair Conditioning Shampoo 375ml

Girnar Lauki Shampoo Hair Conditioning Shampoo 375ml

About the Product: Girnar Lauki Shampoo is a hair conditioning shampoo specially formulated to nourish and strengthen hair. It contains natural extracts of lauki (bottle gourd) which help in promoting healthy hair growth and preventing hair breakage.

Key Features: - Contains natural lauki extract - Nourishes and strengthens hair - Helps in promoting healthy hair growth - Prevents hair breakage and split ends

For Whom: This shampoo is suitable for all hair types and is perfect for those looking to condition and strengthen their hair naturally.

Pros: - Made with natural ingredients - Helps in improving hair texture - Nourishes and strengthens hair - Prevents hair breakage

Cons: - Some may find the scent of lauki extract to be too strong - May not lather as much as chemical-based shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moisturizing formula aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market	Retail360
Competition	10	5	Facing moderate competition from other established brands in the segment	Nielsen
Use-case Advantage	5	3	Addresses specific hair conditioning needs of Indian consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively priced shampoo with strong brand perception and good feature fit.

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