FOLIJUV Hair Serum 60 mL

FOLIJUV Hair Serum 60 mL

is a premium hair serum specially formulated to nourish and protect hair from damage.

Key features of FOLIJUV Hair Serum include its lightweight formula, enriched with natural ingredients like argan oil and vitamin E, which help to improve hair's strength and shine.

This hair serum is ideal for individuals looking to combat frizz, prevent split ends, and restore moisture to dry and damaged hair.

Pros of FOLIJUV Hair Serum include its pleasant scent, non-greasy texture, and ability to provide instant shine and smoothness to hair. Cons may include the relatively small size of the bottle for the price.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 60 mL size and nourishing treatment features align well with consumer preferences for effective hair serums.	Vogue, Elle
Brand Strength	20	10	FOLIJUV is a relatively new brand in the market but gaining traction with its innovative products.	Brandwatch, Retail Gazette
Category Momentum	20	15	Hair serums are gaining popularity in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar hair serums, offering good value for money to consumers.	Forbes, Business Standard
Competition	10	6	Facing moderate competition from established hair serum brands, but FOLIJUV's unique formulation sets it apart in the market.	The Economic Times, Livemint
Use-case Advantage	5	5	The serum's focus on nourishing and enhancing hair shine meets a key need for Indian consumers seeking healthier hair solutions.	India Today, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	FOLIJUV Hair Serum 60 mL is well-positioned in the Indian market with its nourishing treatment and competitive pricing.

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