Dove Scalp Hair Therapy Density Boost Reinforcing Hair Serum with active ingredients 1 Pro Lipids and Multi peptides for visibly denser hair

Dove Scalp Hair Therapy Density Boost Reinforcing Hair Serum with active ingredients 1 Pro Lipids and Multi peptides for visibly denser hair

Key Features: 1. Contains Pro Lipids and Multi peptides for strengthening hair strands 2. Helps to visibly increase hair density 3. Nourishes and hydrates scalp for healthier hair growth 4. Lightweight formula that doesn't weigh hair down 5. Suitable for all hair types

For whom: This hair serum is ideal for individuals looking to improve the density and overall health of their hair. It is suitable for both men and women of all hair types.

Pros: 1. Visibly increases hair density 2. Strengthens and nourishes hair strands 3. Lightweight formula 4. Suitable for all hair types

Cons: 1. May not provide immediate results and require consistent use for noticeable changes 2. Some individuals may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Pro Lipids and Multi Peptides	Euromonitor
Brand Strength	20	18	Dove is a trusted brand in the Indian hair care market	Nielsen
Category Momentum	20	15	Growing demand for hair serums in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in India	Kantar
Competition	10	8	Facing strong competition from other established hair serum brands	IRI
Use-case Advantage	5	5	Addresses the need for denser hair in Indian consumers	GfK
Final Market Score	100	76/100 (3.80/5)	Dove Scalp Hair Therapy Density Boost Serum is well-positioned in the growing Indian hair serum market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—