Dove Nutritive Nourishing Oil Care Shampoo 700ml

Dove Nutritive Nourishing Oil Care Shampoo 700ml

About Product: Dove Nutritive Nourishing Oil Care Shampoo is a deep nourishing shampoo that helps to restore the natural shine and softness of hair. Its formula is infused with nutri oils to deeply nourish and strengthen hair from within.

Key Features: - Contains nourishing oils for deep conditioning - Restores shine and softness to hair - Strengthens hair from root to tip - Suitable for all hair types

For Whom: This shampoo is suitable for anyone looking to nourish and strengthen their hair, especially those with dry and damaged hair in need of extra care.

Pros: - Deeply nourishes and conditions hair - Restores shine and softness - Strengthens hair from within

Cons: - May be too heavy for those with fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Avocado and almond oil ingredients align with current consumer preference for natural products.	Euromonitor
Brand Strength	20	10	Dove is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	AC Nielsen
Competition	10	6	Facing strong competition from other established premium shampoo brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses the need for nourishing and oil care in a single product, appealing to busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Nutritive Nourishing Oil Care Shampoo 700ml is well-positioned in the premium hair care segment in India.

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