DHI Hair Fall Control Shampoo Strengthens Hair Promotes Hair Growth Paraben Sulphate Free Shampoo for Men and Women with Biotin Plant Based Keratin Moringa Hibiscus and Rosemary Extract For All Hair Types 200 ml

DHI Hair Fall Control Shampoo Strengthens Hair Promotes Hair Growth Paraben Sulphate Free Shampoo for Men and Women with Biotin Plant Based Keratin Moringa Hibiscus and Rosemary Extract For All Hair Types 200 ml

DHI Hair Fall Control Shampoo is specially formulated to strengthen hair and promote hair growth. It is a gentle formula that is free from parabens and sulphates, making it suitable for both men and women. The shampoo contains biotin, plant-based keratin, moringa, hibiscus, and rosemary extract to nourish and protect the hair. It is suitable for all hair types and comes in a convenient 200ml size.

Key Features: - Strengthens hair and promotes hair growth - Paraben and sulphate free - Contains biotin, plant-based keratin, moringa, hibiscus, and rosemary extract - Suitable for all hair types - Comes in a 200ml size

For whom: DHI Hair Fall Control Shampoo is suitable for both men and women looking to strengthen their hair, promote hair growth, and nourish their scalp.

Pros: - Free from harsh chemicals like parabens and sulphates - Contains natural ingredients known for promoting hair health - Suitable for all hair types - Convenient 200ml size

Cons: - May not be suitable for individuals with specific allergies to any of the ingredients listed

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in beneficial ingredients like Biotin, Keratin, and herbal extracts.	Beauty Insider
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Retail Today
Competition	10	5	Facing competition from other established natural shampoo brands in India.	Hair Trends
Use-case Advantage	5	3	Addresses hair fall and promotes growth for all hair types.	Haircare Gazette
Final Market Score	100	71/100 (3.55/5)	Strong contender in the premium natural shampoo segment in India.

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