Deyga Soy Milk Conditioner Repairs Dry Rough Hair 30ml

Deyga Soy Milk Conditioner Repairs Dry Rough Hair 30ml

This Deyga Soy Milk Conditioner is specially formulated to repair dry and rough hair, leaving it soft, smooth, and manageable. Made with natural ingredients like soy milk, this conditioner deeply nourishes and moisturizes the hair from root to tip.

Key Features:
- Deeply nourishes and moisturises dry hair
- Repairs rough and damaged hair
- Leaves hair soft, smooth, and manageable
- Enriched with natural ingredients like soy milk

For whom:
This conditioner is suitable for those with dry, rough, and damaged hair who are looking for a natural and effective solution to restore their hair's health and shine.

Pros:
- Nourishes and hydrates hair effectively
- Repairs damage and restores health to the hair
- Contains natural ingredients

Cons:
- Comes in a small 30ml size, may need to repurchase frequently depending on usage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soy milk formulation suitable for dry and rough hair needs in India.	Beauty Insider
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair conditioners.	Retail Today
Competition	10	6	Facing competition from established and emerging natural hair care brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses specific concerns of dry and rough hair, meeting a common need.	Vogue
Final Market Score	100	66/100 (3.30/5)	Soy Milk Conditioner offers a competitive solution for dry and rough hair in a growing natural hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—