Dermis Oracle Anable Hair serum 50ml

Dermis Oracle Anable Hair serum 50ml

Dermis Oracle Anable Hair serum is a premium hair serum designed to nourish and rejuvenate hair from the roots to the tips.

Key Features: - Contains an advanced formula enriched with vitamins and minerals to promote healthy hair growth. - Helps to reduce frizz and breakage, leaving hair silky smooth and shiny. - Lightweight and non-greasy formula that absorbs quickly into the hair without weighing it down.

For whom: This hair serum is suitable for all hair types, especially for those looking to improve the overall health and appearance of their hair.

Pros: - Nourishes and strengthens hair follicles for healthier, thicker hair. - Adds shine and softness to the hair without leaving any residue. - Can be used daily as a leave-in treatment or styling product.

Cons: - Some users may find the price point to be higher compared to other hair serums on the market. - The scent of the serum may not be appealing to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative natural formula aligns with current consumer preferences.	Vogue, Elle
Brand Strength	20	18	Strong brand reputation in hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums gaining popularity in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes India, The Economic Times
Competition	10	0	Intense competition from established and emerging brands.	India Today, Hindustan Times
Use-case Advantage	5	3	Addresses specific hair nourishment needs effectively.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative natural formula with strong brand reputation, competitively priced in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—