DAILY NEEDS Anatrix Anti Hair Fall Shampoo 120Ml

DAILY NEEDS Anatrix Anti Hair Fall Shampoo 120Ml

Anatrix Anti Hair Fall Shampoo is a specially formulated shampoo designed to combat hair fall and promote healthy hair growth. Its unique blend of ingredients helps strengthen the hair follicles, reduce breakage, and nourish the scalp for stronger, thicker hair.

Key Features: 1. Contains natural ingredients like Biotin, Keratin, and Argan Oil 2. Helps reduce hair fall and breakage 3. Nourishes the scalp to promote healthy hair growth 4. Suitable for all hair types

For whom: This shampoo is suitable for both men and women who are experiencing hair fall or thinning hair. It is ideal for those looking to improve the overall health and appearance of their hair.

Pros: 1. Effective in reducing hair fall 2. Nourishing ingredients leave hair feeling soft and healthy 3. Pleasant scent 4. Suitable for daily use

Cons: 1. May not work for severe cases of hair loss 2. Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for anti-hair fall benefits.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established and emerging brands.	Euromonitor
Use-case Advantage	5	5	Addresses a common consumer need for daily hair care.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Anatrix Anti Hair Fall Shampoo well in the competitive Indian shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—