Dabur Almond Shampoo 650 ml For Nourished Smooth Hair Intense Nourishment Helps in Hair Strenghtening With Almond Vita Complex Milk Extracts

Dabur Almond Shampoo 650 ml For Nourished Smooth Hair Intense Nourishment Helps in Hair Strenghtening With Almond Vita Complex Milk Extracts

Key Features: Dabur Almond Vita Complex Milk Extracts Shampoo is enriched with the goodness of almond and milk extracts that provide intense nourishment to your hair. It helps in strengthening hair from root to tip and makes it smooth and manageable. The gentle formula is suitable for daily use and is free from harmful chemicals like sulfates and parabens.

For whom: This shampoo is suitable for all hair types, especially for those who have dry and damaged hair. It is perfect for individuals looking to add shine and strength to their hair while also maintaining its smoothness.

Pros: The Dabur Almond Vita Complex Milk Extracts Shampoo effectively cleanses the hair without stripping its natural oils. It leaves the hair feeling soft, nourished, and healthy. The pleasant fragrance lingers on the hair for a long time, giving a fresh feeling throughout the day.

Cons: Some users may find the consistency of the shampoo to be a bit thin, which might require them to use more product than usual for proper lathering. Additionally, individuals with sensitive scalp may need to check the ingredients list as certain components might not agree with their skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with almond extracts meets consumer desire for natural ingredients.	AC Nielsen
Brand Strength	20	18	Dabur's strong brand reputation in India boosts product credibility.	Brand Equity
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Retail360
Competition	10	0	Highly competitive market with many established players offering similar products.	Euromonitor
Use-case Advantage	5	3	Addresses need for intense nourishment, appealing to consumers with damaged hair.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Dabur Almond Vita Complex Shampoo offers a strong contender in the premium shampoo segment in India.

Factor	Rating (out of 5)	Notes
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