BSY Noni Black Hair Magic Hair color shampoo 20ml x 6 Sachets Ammonia Free Hair Color Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes HairColour

BSY Noni Black Hair Magic Hair color shampoo 20ml x 6 Sachets Ammonia Free Hair Color Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes HairColour

Key Features: - Ammonia-free formula for gentle and safe coloring - Infused with Noni fruit extract for nourished and healthy hair - Quick and easy application, only takes 5 minutes - Provides natural black color for long-lasting results - Suitable for both men and women

For whom: - Individuals looking for a quick and convenient way to color their hair - Those who prefer natural and ammonia-free hair dye options - Men and women seeking a long-lasting and vibrant black hair color

Pros: - Ammonia-free formula minimizes damage to hair - Noni fruit extract nourishes and strengthens hair - Quick application saves time - Natural black color for seamless results - Suitable for both men and women

Cons: - Limited to one shade of black - May require multiple applications for desired intensity of color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and quick 5-minute application align with current consumer preferences.	Nielsen, GfK
Brand Strength	20	10	Established brand with positive reputation in hair care sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	6	Facing moderate competition from other natural black hair color brands.	Euromonitor, Kantar
Use-case Advantage	5	5	Convenient sachet packaging suitable for single-use applications.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing natural hair color segment.

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