Biotique Eggplex Keratin Shampoo for Thicker Shinier Hair Prevents Breakage Gentle Cleanse Protein Shampoo For Men Women 300ml

Biotique Eggplex Keratin Shampoo for Thicker Shinier Hair Prevents Breakage Gentle Cleanse Protein Shampoo For Men Women 300ml

Key Features: - Contains Egg protein and Keratin that promote hair growth and thickness - Prevents hair breakage and damage - Provides a gentle cleanse without stripping natural oils - Suitable for both men and women
For whom: - Ideal for individuals looking to promote thicker and shinier hair - Suitable for all hair types - Great for those dealing with hair breakage and damage
Pros: - Promotes thicker and healthier hair - Prevents breakage and damage - Gentle and nourishing formula - Suitable for both men and women
Cons: - May not be suitable for those with specific allergies to the ingredients - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features align with consumer preference for hair strengthening shampoos.	Euromonitor
Brand Strength	20	10	Established brand reputation in the herbal beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	AC Nielsen
Competition	10	6	Facing moderate competition from other herbal hair care brands in the market.	Retail Gazette
Use-case Advantage	5	5	Addresses common hair concerns like breakage and dullness effectively.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Strong contender in the herbal hair care segment with competitive pricing and effective formulation.

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