Biotique Bio Apple Twist Shampoo for Disney Kids 180ml

Biotique Bio Apple Twist Shampoo for Disney Kids 180ml

- About Product: Biotique Bio Apple Twist Shampoo for Kids - Disney Edition is a gentle and effective shampoo specially formulated for children's delicate hair and scalp. It is enriched with natural ingredients like green apple extract, sapindus mukorossi, and badam tail, which help nourish and strengthen the hair from root to tip.

- Key Features: This shampoo is free from harmful chemicals like sulfates, parabens, and artificial fragrances, making it safe for daily use on your child's hair. It has a mild formula that cleanses the scalp and hair without stripping off natural oils, leaving hair soft, shiny, and healthy.

- For whom: This shampoo is ideal for children of all ages, including toddlers and older kids. The fun Disney edition packaging makes it appealing to kids, encouraging them to enjoy bath time.

- Pros: The Biotique Bio Apple Twist Shampoo for Kids - Disney Edition is gentle, nourishing, and suitable for all hair types. It has a pleasant apple fragrance that kids love, and the natural ingredients help improve hair texture and promote healthy growth.

- Cons: Some users may find the consistency of the shampoo to be a bit runny, which can make it difficult to control the amount used during application. Additionally, the lack of a pump dispenser may lead to spillage if not handled carefully.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for kids' hair care needs like gentle formula and fun packaging.	Euromonitor
Brand Strength	20	15	Biotique is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for kids' personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the kids' shampoo segment in India.	Retail360
Competition	10	8	Facing moderate competition from other established kids' shampoo brands in India.	Nielsen
Use-case Advantage	5	3	Addresses the specific hair care requirements of children effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Biotique Bio Apple Twist Shampoo for Kids - Disney Edition 180ml is well-positioned in the growing Indian kids' shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—