Ayur Herbal Shampoo 1Lt

Ayur Herbal Shampoo 1Lt

Ayur Herbal Shampoo is a 1000ml bottle of natural hair care formula that is designed to gently cleanse and nourish your hair. It is made with a blend of Ayurvedic herbs that are known for their hair care benefits.

Key Features:
- Enriched with herbal extracts like Amla, Shikakai, and Bhringraj
- Free from harsh chemicals like sulfates and parabens
- Suitable for all hair types
- Helps in controlling hair fall and promoting hair growth

For whom:
Ayur Herbal Shampoo is suitable for anyone looking for a natural and gentle hair care solution. It is especially beneficial for those with sensitive scalp or damaged hair.

Pros:
- Made with natural ingredients
- Nourishes and strengthens hair
- Pleasant herbal fragrance
- Value for money with a large 1000ml bottle

Cons:
- May not lather as much as chemical-based shampoos
- Some users may find the consistency too watery

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size appeals to Indian consumers looking for value for money.	Retail360
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in India.	AC Nielsen
Competition	10	10	Facing moderate competition from other established herbal shampoo brands in India.	Euromonitor
Use-case Advantage	5	3	Suitable for daily use by individuals with normal to oily hair types.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Ayur Herbal Shampoo 1000ml holds a strong position in the Indian herbal shampoo market segment.

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