ASSURE Moisture Rich Shampoo Enriched With Green Tea Extracts 200 Ml Pack Of 2

ASSURE Moisture Rich Shampoo Enriched With Green Tea Extracts 200 Ml Pack Of 2

ASSURE Moisture Rich Shampoo is a gentle and nourishing shampoo that is enriched with green tea extracts to provide deep hydration and moisture to your hair. It helps to revitalize and strengthen your hair, leaving it smooth, shiny, and healthy.

Key Features: - Enriched with green tea extracts for added moisture - Gentle formula that cleanses without stripping natural oils - Helps to revitalize and strengthen hair - Leaves hair smooth, shiny, and healthy

For whom: This shampoo is suitable for all hair types, especially those looking to add moisture and hydration to their hair. It is perfect for anyone looking to revitalize and strengthen their hair, leaving it looking and feeling healthier.

Pros: - Provides deep hydration and moisture - Helps to revitalize and strengthen hair - Leaves hair smooth, shiny, and healthy - Gentle formula that cleanses without stripping natural oils

Cons: - Some users may find the scent to be too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Green tea extracts align with current trend towards herbal hair care.	Euromonitor
Brand Strength	20	18	Established brand with good reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the mid-range segment.	Retail360
Competition	10	0	Highly competitive market with many similar herbal shampoo options.	AC Nielsen
Use-case Advantage	5	3	Offers moisture-rich formula suitable for dry hair types.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the herbal shampoo segment with good brand strength and competitive pricing.

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