Assure Moisture Rich Shampoo Enriched With Green Tea Extract Pack of 3

Assure Moisture Rich Shampoo Enriched With Green Tea Extract Pack of 3

This Assure Moisture Rich Shampoo is designed to provide intense hydration to dry and damaged hair. Enriched with Green Tea Extract, it helps to nourish and strengthen the hair, leaving it soft, smooth, and manageable.

Key Features: - Enriched with Green Tea Extract for added nourishment - Provides intense hydration to dry and damaged hair - Strengthens and revitalizes the hair - Leaves hair soft, smooth, and manageable - Pack of 3 for value and convenience

For whom: This shampoo is suitable for individuals with dry, damaged, and frizzy hair looking for a solution to nourish and revitalize their locks.

Pros: - Intensely hydrates and nourishes the hair - Leaves hair soft, smooth, and manageable - Strengthens and revitalizes damaged hair - Value pack of 3 for convenience Cons: - May not be suitable for individuals with oily hair - Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Green tea extract aligns with consumer preference for herbal ingredients in shampoos.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 3-pack offering, appealing to budget-conscious consumers.	Retail360
Competition	10	8	Facing moderate competition from other brands offering similar natural ingredient shampoos.	MarketWatch
Use-case Advantage	5	5	Moisture-rich formula suitable for dry hair, addressing common Indian climate challenges.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Assure Moisture Rich Shampoo with Green Tea Extract 3-Pack is well-positioned in the Indian market shampoo segment.

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