Arata Super Hair Duo Super Shampoo Super Serum Prevents Breakage Restores pH Balance Adds Shine Adds Smoothness Reduces Frizz For Women Men 300ml 100ml

Arata Super Hair Duo Super Shampoo Super Serum Prevents Breakage Restores pH Balance Adds Shine Adds Smoothness Reduces Frizz For Women Men 300ml 100ml

About Product: The Arata Super Hair Duo consists of a Super Shampoo and Super Serum designed to prevent breakage, restore pH balance, add shine, smoothness, and reduce frizz. These products come in convenient 300ml and 100ml sizes.

Key Features: - Prevents breakage - Restores pH balance - Adds shine - Adds smoothness - Reduces frizz

For whom: These products are suitable for both women and men who want to improve the health and appearance of their hair. They are suitable for all hair types.

Pros: - Effective in preventing breakage - Restores pH balance - Adds shine and smoothness - Reduces frizz

Cons: - May be on the pricier side compared to other hair care products - Some users may not like the scent of the products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of breakage prevention and pH balance restoration.	Vogue India
Brand Strength	20	18	Established brand reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care sets.	Beauty Bulletin
Competition	10	8	Facing competition from established and emerging natural hair care brands.	Cosmopolitan India
Use-case Advantage	5	5	Offers benefits suitable for both men and women.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong product positioning in the growing natural hair care segment in India.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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