Amazon Protein Advance formula Keratin Shampoo 300ml All Types Of Hair Treatment

Amazon Protein Advance formula Keratin Shampoo 300ml All Types Of Hair Treatment

Amazon Protein Advance formula Keratin Shampoo is a nourishing shampoo specifically designed to treat all types of hair with its advanced keratin formula. It helps to strengthen and repair damaged hair, leaving it smooth, shiny, and manageable.

Key Features:
1. Infused with keratin protein to strengthen and repair hair
2. Nourishing formula to hydrate and moisturize hair
3. Suitable for all hair types
4. Helps to improve hair texture and manageability

For whom:
This shampoo is suitable for anyone looking to improve the health and appearance of their hair. It is particularly beneficial for those with damaged or dry hair in need of extra care and repair.

Pros:
- Strengthens and repairs damaged hair
- Nourishes and hydrates hair
- Suitable for all hair types
- Improves hair texture and manageability

Cons:
- May be too heavy for those with very fine or oily hair
- Scent may be strong for some people
- Price may be higher than other shampoos on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative keratin formula suitable for diverse hair types in India.	Vogue
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium hair treatment shampoos in India.	Business Standard
Competition	10	5	Facing moderate competition from established and emerging hair care brands in India.	India Retailing
Use-case Advantage	5	3	Addresses specific hair treatment needs effectively for Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium keratin shampoo with strong brand and feature fit.

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