Greenleaf Anti Dandruff gel 120 g

Greenleaf Anti Dandruff gel 120 g

Greenleaf Anti Dandruff gel is a specially formulated hair care product that helps in reducing dandruff and itchiness on the scalp. It contains natural ingredients like tea tree oil and aloe vera to nourish the scalp and hair.

Key Features: - Helps in reducing dandruff and itchiness on the scalp - Contains natural ingredients like tea tree oil and aloe vera - Nourishes the scalp and hair - Easy to apply gel formula

For whom: This product is suitable for individuals who struggle with dandruff and scalp itchiness. It is safe for all hair types and can be used by both men and women.

Pros: - Effectively reduces dandruff - Soothes scalp itchiness - Natural ingredients for nourishing hair - Easy to use gel formula

Cons: - May not work for severe dandruff conditions - Some individuals may be sensitive to tea tree oil odor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective dandruff-fighting ingredients suitable for Indian consumers.	GfK
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff gels in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other anti-dandruff products in the segment.	Nielsen
Use-case Advantage	5	5	Addresses both dandruff treatment and scalp soothing needs effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formulation position this gel well in the Indian anti-dandruff market.

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