Goofin s khadi Herbal Mehndi Pack of 6 480g Black

Goofin s khadi Herbal Mehndi Pack of 6 480g Black

Goofin's Khadi Herbal Mehndi pack of 6 is a natural and chemical-free hair coloring option. Made with the goodness of henna and other herbal ingredients, this pack provides a rich, black color to your hair without causing any damage.

Key Features: - Made with natural ingredients - Provides a rich, black color - Can be used for hair coloring and conditioning - Chemical-free

For whom: This herbal Mehndi pack is suitable for anyone looking for a natural and safe hair coloring option. It is especially beneficial for those who have sensitive scalp or allergic reactions to chemical hair dyes.

Pros: - Natural and chemical-free - Provides rich and long-lasting color - Conditions hair while coloring - Safe for sensitive scalp

Cons: - May require longer processing time compared to chemical hair dyes - Color intensity may vary depending on individual hair type - Some may find the herbal scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of shades and pack size suitable for Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established henna brands.	Nielsen
Use-case Advantage	5	5	Convenient pack size for regular henna users.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural hair dye segment.

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