Godrej Expert Rich Cr me Natural Brown

Godrej Expert Rich Cr me Natural Brown

Godrej Expert Rich Crème Natural Brown is a hair color product that offers long-lasting color and coverage for gray hair. It is enriched with aloe vera and milk protein to nourish and protect hair while coloring.

Key Features: - Provides natural-looking color - Long-lasting formula - Enriched with aloe vera and milk protein - Easy to use at home

For whom: Godrej Expert Rich Crème Natural Brown is suitable for anyone looking to color their hair at home with a natural-looking shade of brown. It is also great for those with gray hair who want full coverage and long-lasting color.

Pros: - Easy to apply - Nourishing ingredients - Natural-looking results - Long-lasting color

Cons: - May require more than one application for thick or long hair - Strong smell during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural brown shade suitable for Indian hair tones.	Beauty Insider
Brand Strength	20	18	Godrej's strong brand reputation in hair care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for semi-permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from other established hair color brands in India.	Cosmetics Business
Use-case Advantage	5	3	Easy application process suitable for home use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Godrej Expert Rich Crème Natural Brown Hair Color holds a strong position in the semi-permanent hair color segment in India.

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