Godrej Expert Rich Cr me Hair Colour for Women Men NATURAL BROWN Shade 4 00 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

Godrej Expert Rich Cr me Hair Colour for Women Men NATURAL BROWN Shade 4 00 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

Key Features: - Natural brown shade - Contains 10x Aloe Vera - Ammonia-free - Provides 100% grey coverage

For Whom: - Suitable for both women and men who want to color their hair - Ideal for those who prefer a natural brown shade - Recommended for individuals with grey hair looking for full coverage

Pros: - Ammonia-free formula is gentle on hair - Aloe Vera helps nourish and condition hair - Provides long-lasting color - Covers grey hair completely

Cons: - May require touch-up applications for roots - Color may fade over time with repeated washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No Ammonia, 10x Aloe Vera, 100% Grey Coverage align with current consumer preferences	Euromonitor
Brand Strength	20	15	Godrej Expert is a trusted brand in the Indian hair color market	Brand Equity
Category Momentum	20	10	Growing demand for natural hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing strong competition from other established hair color brands in India	MarketWatch
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Godrej Expert Rich Crème Hair Colour Natural Brown Shade 4.00 50ml is a competitive offering in the Indian permanent hair color segment.

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