Godrej Expert Rich Cr me Hair Colour for Women Men DARK BROWN Shade 4 06 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

Godrej Expert Rich Cr me Hair Colour for Women Men DARK BROWN Shade 4 06 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

This Godrej Expert Rich Crème Hair Colour in the shade Dark Brown (4.06) is a top-notch hair colouring product suitable for both men and women. It is formulated to be ammonia-free and contains 10 times the amount of Aloe Vera for better nourishment and overall hair health.

Key Features:
- Ammonia-free formula
- Contains 10x Aloe Vera for nourishment
- Provides 100% gray coverage

For whom:
This hair colour is perfect for individuals looking to cover their gray hair while also nourishing their locks with the benefits of Aloe Vera.

Pros:
- Ammonia-free formula is gentle on the scalp
- Aloe Vera provides conditioning properties for healthier hair
- Provides complete gray coverage for a more youthful look

Cons:
- May require multiple applications for desired intensity
- Dark Brown shade may fade faster on lighter base colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula with 10x Aloe Vera aligns with the trend towards natural ingredients in hair care.	Euromonitor
Brand Strength	20	18	Godrej Expert is a trusted brand with a strong presence in the hair color segment in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair color products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a premium hair color product, appealing to price-sensitive Indian consumers.	Retail360
Competition	10	5	Facing competition from other established brands offering similar ammonia-free hair color products in India.	MarketWatch
Use-case Advantage	5	3	Convenient 50ml pack size suitable for single-use applications, catering to the needs of Indian consumers.	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Godrej Expert Rich Crème Hair Colour Dark Brown Shade 4.06 positioned well in the growing premium hair color segment in India.

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