GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp Black

GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp Black

About Product: The GO WELL Natural Hairline Powder Hair Shading Sponge Pen is a convenient and easy-to-use tool for quickly touching up roots and filling in sparse areas of hair.

Key Features: - Comes in a sponge pen format for easy application - Creates a natural-looking hairline shadow - Paired with 2 pairs of eyebrow stamp for added convenience

For whom: This product is perfect for those looking to quickly and effortlessly touch up their roots or fill in thinning hair areas. It is suitable for all hair types and colors.

Pros: - Quick and easy application - Natural hairline shadow effect - Comes with eyebrow stamp for added value

Cons: - Some users may prefer a different applicator style - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative sponge pen design for easy application and blending	Nielsen
Brand Strength	20	18	Established brand with positive reputation in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for quick root touch-up solutions in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a set of 2, appealing to price-conscious consumers	GfK
Competition	10	8	Facing moderate competition from similar root touch-up products in the market	IRI
Use-case Advantage	5	5	Convenient solution for quick touch-ups on-the-go, enhancing user experience	Kantar
Final Market Score	100	76/100 (3.80/5)	Innovative hair shading pen with strong brand backing, competitively priced for Indian market

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