Glowhouse Hairline Powder Stick Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Paired With 2 Eyebrow Stamp 1 PCS Mocha Brown 1 PCS Pearl Black PACK OF 2

Glowhouse Hairline Powder Stick Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Paired With 2 Eyebrow Stamp 1 PCS Mocha Brown 1 PCS Pearl Black PACK OF 2

This Hairline Powder Stick is a quick and easy solution for covering up roots and thinning hair. Simply swipe the stick along your hairline or part to instantly conceal any imperfections.

Key Features:
- Quick and convenient root touch up
- Waterproof formula for long-lasting coverage
- Comes with 2 eyebrow stamp for added definition
- Available in 2 shades: Mocha Brown and Pearl Black

For whom:
- Anyone looking to camouflage roots between salon visits
- Individuals with thinning hair or bald spots
- Those who want a simple and effective hair touch up solution

Pros:
- Easy to use stick format for precise application
- Water resistant formula stays put all day
- 2-in-1 product with included eyebrow stamp
- Natural-looking shades blend seamlessly with hair

Cons:
- Limited shade range may not be suitable for all hair colors
- Some users may prefer a different application method
- Eyebrow stamp may not be a perfect match for all brow shapes
- Packaging could be more durable for on-the-go use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting coverage suitable for Indian consumers	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair products	Brand Equity
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	8	Facing moderate competition from other root touch-up kits in the market	Cosmetics Business
Use-case Advantage	5	5	Addresses a common need for quick and effective root touch-ups	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Competitively priced root touch-up kit with strong brand reputation

Factor	Rating (out of 5)	Notes
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