Giovanni Wicked Wax Styling Pomade 2 Ounce

Giovanni Wicked Wax Styling Pomade 2 Ounce

The Giovanni Wicked Wax Styling Pomade is a versatile hair styling product that helps create a variety of looks, from sleek and smooth to texturized and tousled. This pomade provides a strong hold without weighing down the hair or leaving a greasy residue.

Key Features: - Strong hold - Matte finish - Non-greasy formula - Versatile styling options

For whom: This pomade is perfect for anyone looking to create unique and creative hairstyles, whether it's a slicked-back look for a formal event or a messy, textured style for a more casual vibe. It is suitable for all hair types and lengths.

Pros: - Long-lasting hold - Matte finish for a natural look - Versatile styling options - Non-greasy formula

Cons: - May be too heavy for those with fine hair - Strong hold may be difficult to wash out completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic ingredients and 2 oz size align well with Indian consumer preferences	Nielsen, Kantar
Brand Strength	20	10	Giovanni known for organic products in India	Brandwatch, Forbes
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market segment	Retail360, BusinessToday
Competition	10	6	Facing moderate competition from similar organic styling products	IndiaRetailing, FashionNetwork
Use-case Advantage	5	5	Offers strong hold for styling needs of Indian consumers	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Organic styling pomade with good market fit and competitive positioning in India

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