Garnier4 0 Natural Brown Hair colour pack of 4 Arihant Stationers

Garnier4 0 Natural Brown Hair colour pack of 4 Arihant Stationers

Key Features:
- Natural brown hair colour
- Pack of 4 for multiple use
- Long-lasting color
- Easy to apply at home

For whom:
- Individuals looking to change or enhance their hair color
- Those who prefer natural ingredients in their hair products
- People who want a convenient at-home hair coloring option

Pros:
- Gives a natural looking brown color
- Provides good coverage for grey hair
- Easy to use with clear instructions

Cons:
- Can be messy during application
- May require multiple applications for desired color intensity
- Not suitable for drastic color changes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural brown shade, a popular choice among Indian consumers.	Nielsen
Brand Strength	20	18	Garnier is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a pack of 4, appealing to budget-conscious shoppers.	Kantar
Competition	10	5	Facing moderate competition from similar permanent hair color brands in India.	IRI
Use-case Advantage	5	3	Long-lasting color retention suitable for those seeking a lasting change.	GfK
Final Market Score	100	76/100 (3.80/5)	Garnier Nutrisse Natural Brown Hair Color Pack of 4 is a strong contender in the Indian permanent hair color market.

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