Fruit Vinegar Hair Dye Color for Both Men Women Natural Ammonia Free Color Dye for Men Women Black Hair 500ml x 2 Black

Fruit Vinegar Hair Dye Color for Both Men Women Natural Ammonia Free Color Dye for Men Women Black Hair 500ml x 2 Black

Key Features: - Natural fruit vinegar-based hair dye - Ammonia-free formula for gentle coloring - Suitable for both men and women - Rich black color suitable for all hair types

For whom: - Individuals looking for a natural and gentle hair dye option - Those who want to avoid harsh chemicals like ammonia - Men and women with black hair looking to enhance their color

Pros: - Natural ingredients for healthy hair - Easy to use at home - Long-lasting color - Suitable for sensitive scalps

Cons: - Darker shade may require multiple applications - May not cover stubborn gray hairs completely - Strong vinegar scent while applying, fades after rinse

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and large quantity offer good value.	IndiaRetailing
Brand Strength	20	15	Established brand with positive reputation in hair care.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other natural hair dye brands.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, expanding target audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced natural hair dye with broad appeal in Indian market.

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