Fruit Vinegar Gel Hair Color Organic Natural Hair Color Dye for Black Hair

Fruit Vinegar Gel Hair Color Organic Natural Hair Color Dye for Black Hair

Key Features: - Made with organic fruit vinegar for natural and vibrant hair color results - Free from harmful chemicals like ammonia and parabens - Long-lasting color that covers grays effectively - Nourishes and strengthens hair while coloring
For whom: - Ideal for individuals with black hair looking for a natural and organic hair color solution - Suitable for those with sensitive scalp or allergies to traditional hair dyes - People looking for a hair color option that also nourishes and strengthens their hair
Pros: - Organic ingredients provide a gentle and safe coloring experience - Long-lasting color that keeps hair vibrant and healthy - Nourishing properties help improve hair texture and overall health Cons: - May require multiple applications for desired color intensity - Limited shade range available compared to traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers vibrant color results with natural ingredients.	GfK
Brand Strength	20	10	Established brand reputation in organic beauty products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from established chemical hair dyes brands.	IRI
Use-case Advantage	5	5	Easy application process suitable for home use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic Fruit Vinegar Gel Hair Color Dye positioned well in growing natural hair dye segment in India.

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