Parag fragrances Liquid Attar Tresure Collection For Unisex 25ml Rajnigandha Tuberose

Parag fragrances Liquid Attar Tresure Collection For Unisex 25ml Rajnigandha Tuberose

Key Features: This liquid attar from Parag fragrances is a part of their Treasure Collection and comes in a convenient 25ml bottle. The fragrance is a beautifully blended mix of Rajnigandha and Tuberose, creating a unique and enticing scent.

For whom: This unisex fragrance is perfect for anyone who enjoys floral scents with a touch of elegance. It is suitable for all genders and can be worn on any occasion, whether it be a casual outing or a special event.

Pros: The liquid form of this attar makes it easy to apply and carry around, perfect for on-the-go touch-ups. The Rajnigandha and Tuberose blend creates a refreshing and long-lasting scent that will keep you feeling fresh throughout the day.

Cons: Some users may find the scent to be too strong or overpowering, so it is recommended to apply sparingly at first to gauge the intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique fragrance combination catering to unisex segment preferences.	Fragrance Foundation
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for traditional attars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury attars.	Retail Today
Competition	10	8	Facing moderate competition from other premium attar brands.	India Retail News
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Premium attar with strong brand and unique fragrance, positioned well in growing Indian market.

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