Parag Fragrances Gold Sukhad Edition 2 Pure Sandalwood

Parag Fragrances Gold Sukhad Edition 2 Pure Sandalwood

- This product is a special edition fragrance by Parag Fragrances, featuring the rich and luxurious scent of pure sandalwood.

- The key features of this perfume include its long-lasting and captivating aroma, perfect for those who appreciate high-quality fragrances.

- This fragrance is suitable for both men and women who enjoy the warm and woody notes of sandalwood.

- Pros: Long-lasting scent, unique and luxurious fragrance, suitable for both men and women.

- Cons: May be too strong for those who prefer lighter scents, could be on the expensive side for some customers.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality pure sandalwood aligns with consumer preference for natural ingredients	Vogue India, Femina
Brand Strength	20	18	Established reputation of Parag Fragrances in the fragrance market	ET BrandEquity, The Economic Times
Category Momentum	20	15	Growing demand for premium attar products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium sandalwood attar offering	India Today, The Hindu
Competition	10	8	Facing moderate competition from other established sandalwood attar brands	Outlook India, The Week
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions and daily wear	GQ India
Final Market Score	100	76/100 (3.80/5)	Parag Fragrances Gold Sukhad Edition 2 Pure Sandalwood attar offers a premium and competitive option in the Indian market.

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