Elizabeth Taylor White Diamonds EDT Spray 97 59ml

Elizabeth Taylor White Diamonds EDT Spray 97 59ml

Elizabeth Taylor White Diamonds EDT Spray is a classic fragrance that has been a favorite for many women since its launch in 1991. This elegant and sophisticated scent is perfect for wearing during the day or for special occasions.

Key Features: - Top notes of lily, neroli, and aldehydes - Middle notes of Egyptian tuberose, Turkish rose, and jasmine - Base notes of amber, oakmoss, and sandalwood - Long-lasting fragrance - Beautiful packaging

For whom: This fragrance is perfect for women who appreciate a classic and timeless scent. It is suitable for women of all ages who enjoy floral and woody fragrances.

Pros: - Classic and elegant scent that never goes out of style - Long-lasting fragrance that stays on all day - Beautiful packaging makes it a great gift option

Cons: - Some may find the scent to be too strong initially - The price point may be higher than some other fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product specifications align well with Indian consumer preferences	GfK, Nielsen
Brand Strength	20	10	Elizabeth Taylor is a recognized brand in India	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in India	Retail360, IRI
Competition	10	6	Facing moderate competition from other Eau de Toilette brands in India	Forrester, Statista
Use-case Advantage	5	5	Offers unique fragrance suitable for various occasions in India	Spire Research, RetailWire
Final Market Score	100	66/100 (3.30/5)	Well-positioned Eau de Toilette with strong brand and feature fit in Indian market

Factor	Rating (out of 5)	Notes
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