EDW Essenza Mikkel Luxury Eau De Toilette for Men 75ml Perfume for Men Long lasting Smell

EDW Essenza Mikkel Luxury Eau De Toilette for Men 75ml Perfume for Men Long lasting Smell

Key Features: - Contains top notes of black pepper, bergamot, and elemi - Heart notes of geranium, lavender, and patchouli - Base notes of cedarwood, vetiver, and vanilla - Long-lasting scent that is perfect for everyday wear For whom: This luxury fragrance is perfect for men who appreciate high-quality scents that make a statement. Whether you're heading to the office or out for a special occasion, Essenza Mikkel is sure to leave a lasting impression. Pros: - The blend of notes creates a sophisticated and masculine scent - The long-lasting formula means you can enjoy the fragrance throughout the day - The sleek packaging makes it a great gift for any man in your life Cons: - Some may find the scent to be too strong for their liking - The price point may be higher than other men's fragrances on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting fragrance suitable for Indian climate.	FragranceX
Brand Strength	20	15	Well-established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Strong growth in men's fragrance segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury fragrances in India.	Pricebaba
Competition	10	6	Facing strong competition from established and emerging luxury fragrance brands in India.	Forbes
Use-case Advantage	5	5	Addresses the need for a sophisticated daily wear fragrance for Indian men.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced luxury men's fragrance with strong brand loyalty in growing Indian market.

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