Yardley London Gentleman Classic Perfume Spray For Men s Eau de Toilette EDT 50ml Gentleman Classic Deo For Men 150ml

Yardley London Gentleman Classic Perfume Spray For Men s Eau de Toilette EDT 50ml Gentleman Classic Deo For Men 150ml

Yardley London Gentleman Classic Perfume Spray is a sophisticated and timeless fragrance for men. It features a blend of fresh citrus, spicy notes, and woody undertones, creating a classic and masculine scent.

Key Features: - Long-lasting fragrance - Suitable for everyday wear - Comes in a sleek and portable 50ml bottle

For whom: This perfume spray is perfect for men who appreciate a traditional and refined fragrance. It is ideal for those who enjoy a combination of citrus, spice, and wood notes in their cologne.

Pros: - Classic and sophisticated scent - Long-lasting fragrance - Portable size for on-the-go use

Cons: - Some may find the scent to be too strong - Not suitable for those who prefer light or floral fragrances.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Good combination of EDT and deodorant in different sizes.	Kantar
Brand Strength	20	18	Yardley London is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's fragrances in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from both international and local brands.	IRI
Use-case Advantage	5	5	Offers a complete fragrance solution for men.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Yardley London Gentleman Classic has a strong market position in the Indian men's fragrance segment.

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