Women Secret Eau It s Fresh Eau de Toilette 100ML

Women Secret Eau It s Fresh Eau de Toilette 100ML

About Product: Women Secret Eau It’s Fresh Eau de Toilette is a refreshing and light fragrance that is perfect for everyday wear. It has a floral and fruity scent that is sure to uplift your mood and leave you feeling fresh all day long. The 100ML bottle is perfect for carrying in your purse or on-the-go.

Key Features: - Floral and fruity scent - Long-lasting fragrance - Convenient 100ML bottle size - Perfect for everyday wear

For Whom: This Eau de Toilette is suitable for women of all ages who enjoy light and refreshing scents. It is perfect for those who prefer floral and fruity fragrances that are not overpowering.

Pros: - Refreshing and uplifting scent - Long-lasting fragrance - Convenient bottle size for travel - Suitable for everyday wear

Cons: - Some may find the scent too light for evening events or special occasions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Vogue India
Brand Strength	20	15	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for Eau de Toilette in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other Eau de Toilette brands in India.	Business Standard
Use-case Advantage	5	5	Offers a unique and refreshing fragrance suitable for daily wear.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—