Phy Black Eau de Toilette EDT The Scent of Luxury An exquisite fragrance combining rich Indian Oud spicy Sichuan Pepper Long lasting fragrance Premium perfume for men 100 ml

Phy Black Eau de Toilette EDT The Scent of Luxury An exquisite fragrance combining rich Indian Oud spicy Sichuan Pepper Long lasting fragrance Premium perfume for men 100 ml

Key Features: - Rich Indian Oud and spicy Sichuan Pepper - Long lasting fragrance - Premium perfume for men - Comes in a 100 ml bottle

For whom: - Men who appreciate luxury fragrances - Those who enjoy spicy and rich scents - Individuals looking for a long lasting perfume option

Pros: - Luxurious and exotic scent - Long lasting fragrance - Comes in a sleek and premium bottle - Perfect for special occasions

Cons: - May be too strong for some individuals - Higher price point than some other perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Indian Oud and Sichuan Pepper offers a distinctive fragrance profile.	FragranceX
Brand Strength	20	10	Established brand reputation in luxury fragrance segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium men's fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium fragrances in the market.	Kantar
Competition	10	6	Facing competition from established luxury fragrance brands in India.	Statista
Use-case Advantage	5	5	Long-lasting fragrance suitable for formal and special occasions.	GfK
Final Market Score	100	66/100 (3.30/5)	Premium men's fragrance with unique blend positioned well in growing Indian market.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
Performance in Climate	0.0	—