Lomani Do It Eau De Toilette Spray For Unisex 100ml Musky

Lomani Do It Eau De Toilette Spray For Unisex 100ml Musky

Lomani Do It Eau De Toilette Spray is a unisex fragrance that exudes a musky and captivating scent. It is perfect for everyday wear and adds a touch of sophistication to any outfit.

Key features of this fragrance include a long-lasting formula that ensures you stay smelling fresh all day. The musky notes blend seamlessly with undertones of wood and spice, creating a unique and unforgettable scent.

This fragrance is suitable for both men and women who are looking for a versatile and timeless scent. It is ideal for those who appreciate a strong and alluring fragrance that makes a statement.

Pros: - Long-lasting formula - Unisex fragrance - Unique musky scent Cons: - May be too strong for some individuals - Not suitable for those who prefer lighter scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100ml size and musky scent align with current consumer preferences.	Business Standard, India Today
Brand Strength	20	15	Lomani's established presence and reputation in India.	TOI, Hindu
Category Momentum	20	10	Growing demand for unisex fragrances in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for the value offered in the market.	Economic Times, Business Line
Competition	10	8	Facing moderate competition from similar unisex fragrances.	Livemint, Financial Express
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Outlook
Final Market Score	100	66/100 (3.30/5)	Lomani Do It Eau De Toilette Spray offers a well-rounded option in the competitive unisex fragrance segment.

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