CALVIN KLEIN Mens Defy Eau De Toilette Woody Fresh 100 ml

CALVIN KLEIN Mens Defy Eau De Toilette Woody Fresh 100 ml

About Product: CALVIN KLEIN Men's Defy Eau De Toilette is a captivating fragrance that combines woody and fresh notes to create a dynamic and modern scent. It is perfect for the confident and adventurous man who is not afraid to stand out from the crowd.

Key Features: - Top notes: bergamot, pomelo, and black pepper - Heart notes: lavender, clary sage, and geranium - Base notes: vetiver, amber, and labdanum - Long-lasting fragrance that is perfect for day or night wear

For whom: This fragrance is designed for men who exude confidence and like to make a statement with their scent. It is ideal for those who appreciate a blend of woody and fresh notes that are both masculine and sophisticated.

Pros: - Unique combination of woody and fresh notes - Long-lasting fragrance that lingers throughout the day - Sleek and modern packaging that reflects the dynamic nature of the scent - Suitable for all occasions, from work to leisure

Cons: - Some may find the scent too strong or overpowering - The price point may be higher than other fragrances on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences	GFK
Brand Strength	20	18	Calvin Klein's strong brand reputation in India	Brandwatch
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	Euromonitor
Competition	10	8	Facing moderate competition from other premium brands	Forrester
Use-case Advantage	5	5	Unique scent profile appealing to Indian consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	CALVIN KLEIN Men's Defy Eau De Toilette is well-positioned in the Indian market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—