DIESEL D5 Eau de Toilette 100ml For Unisex

DIESEL D5 Eau de Toilette 100ml For Unisex

About Product: The DIESEL D5 Unisex Eau de Toilette is a fragrance known for its bold and edgy scent. It combines notes of leather, tobacco, and amber to create a unique and long-lasting aroma that is perfect for both men and women.

Key Features: - Gender-neutral fragrance - Long-lasting scent - Bold and edgy notes of leather, tobacco, and amber

For whom: This Eau de Toilette is designed for individuals who appreciate a strong and distinctive fragrance. It is ideal for those who like to make a statement with their scent and want something that will last throughout the day.

Pros: - Unique combination of notes - Suitable for both men and women - Long-lasting scent

Cons: - The boldness of the fragrance may not be suitable for those who prefer lighter scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	GfK
Brand Strength	20	18	Diesel brand well-established and trusted in India.	Brandwatch
Category Momentum	20	15	Growing demand for Eau de Toilette in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Euromonitor
Competition	10	8	Facing moderate competition from other popular Eau de Toilette brands in India.	Forrester
Use-case Advantage	5	5	Offers unique fragrance suitable for diverse Indian preferences.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'DIESEL D5 Unisex Eau de Toilette 100ml' well in the Indian market.

Factor	Rating (out of 5)	Notes
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