Parag Fragrances 100ml Natural Long Lasting Alcohol Free Attar Ruh Gulab

Parag Fragrances 100ml Natural Long Lasting Alcohol Free Attar Ruh Gulab

Key Features: - Alcohol-free formula for a natural and long-lasting fragrance - Made with high-quality ingredients for a rich and authentic scent - Comes in a convenient 100ml size for easy application

For whom: - Ideal for those who prefer alcohol-free fragrances - Suitable for individuals looking for a long-lasting and authentic attar scent - Perfect for those who appreciate natural and high-quality ingredients in their perfumes

Pros: - Natural and long-lasting fragrance - Alcohol-free formula - Convenient size for on-the-go use Cons: - May not be suitable for those who prefer alcohol-based perfumes - Some individuals may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Alcohol-free and long-lasting attar aligns with current consumer preferences.	Vogue India, Femina
Brand Strength	20	10	Established brand with loyal customer base.	ET Brand Equity, India Retailing
Category Momentum	20	15	Growing demand for natural fragrances in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	The Economic Times, Business Today
Competition	10	10	Facing moderate competition from other established attar brands.	India Today, Outlook
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Parag Fragrances 100ml Natural Long Lasting Alcohol Free Attar Ruh Gulab is a competitive product in the Indian attar market.

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