BILRIZA FRAGRANCE Kasturi Paste Attar Unique Fragrance Long Lasting For Unisex Herbal Attar 20g

BILRIZA FRAGRANCE Kasturi Paste Attar Unique Fragrance Long Lasting For Unisex Herbal Attar 20g

About Product: BILRIZA FRAGRANCE Kasturi Paste Attar is a unique herbal fragrance that is designed to last long on the skin. It comes in a convenient 20g packaging that makes it easy to carry around.

Key Features: This Kasturi Paste Attar is made from natural ingredients and has a rich, intoxicating scent that is sure to turn heads wherever you go. It is unisex, making it suitable for both men and women.

For whom: This fragrance is perfect for anyone who enjoys wearing long-lasting, unique scents. It is especially ideal for those who prefer natural ingredients in their fragrances.

Pros: - Long-lasting scent - Made from natural ingredients - Unisex fragrance - Convenient packaging for on-the-go use Cons: - Some may find the scent too strong for their liking - The paste form may be less convenient for some compared to sprays

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique herbal formulation aligns with current consumer preference for natural products.	Euromonitor
Brand Strength	20	15	Established brand with loyal customer base in the attar segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium attars in the market.	Retail360
Competition	10	6	Facing moderate competition from established attar brands offering similar natural fragrances.	MarketWatch
Use-case Advantage	5	5	Versatile unisex fragrance suitable for various occasions and age groups.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	BILRIZA FRAGRANCE Kasturi Paste Attar offers a unique herbal fragrance with strong brand presence and competitive pricing in the growing Indian attar market.

Factor	Rating (out of 5)	Notes
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