Aigner No 1 Eau de Toilette 100 ml For Men

Aigner No 1 Eau de Toilette 100 ml For Men

The Aigner No 1 Eau de Toilette for Men is a classic and sophisticated fragrance that embodies the essence of luxury and elegance. It is a timeless scent that exudes confidence and masculinity, making it perfect for any occasion.

Key Features: - Top notes of bergamot, grapefruit, and neroli - Heart notes of patchouli, vetiver, and rosemary - Base notes of amber, musk, and oakmoss - Long-lasting scent that lingers throughout the day

For whom: This fragrance is perfect for the modern man who appreciates quality and luxury. It is suitable for both daytime and evening wear, making it a versatile choice for any occasion.

Pros: - Masculine and sophisticated scent - Long-lasting fragrance - Comes in a stylish and elegant bottle - Versatile for any occasion

Cons: - Some may find the scent too strong initially - May be on the higher end in terms of price, but worth the investment

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100 ml size and signature fragrance appeal to Indian consumers	Kantar
Brand Strength	20	18	Aigner known for luxury fragrances in India	Euromonitor
Category Momentum	20	15	Strong demand for men's fragrances in Indian market	Mintel
Price Positioning	20	10	Competitively priced for premium segment in India	GfK
Competition	10	8	Facing strong competition from established and niche brands in India	IRI
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions in India	Nielsen
Final Market Score	100	76/100 (3.80/5)	Premium men's fragrance with strong brand appeal and competitive pricing in Indian market.

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