Foyken Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

Foyken Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

Foyken Hairline Powder Stick is a convenient and easy-to-use solution for covering up gray roots and thinning hair. Its waterproof formula ensures long-lasting coverage, making it ideal for daily use.
Key Features: - Comes in a stick form for precise application - Water-resistant formula - Provides instant coverage for gray roots and thinning hair - Easy to blend and mix with existing hair color
For whom: - Anyone looking to cover up gray roots or thinning hair - Individuals seeking a quick and easy root touch-up solution - Those in need of a long-lasting and water-resistant hair shadow powder
Pros: - Convenient stick form for on-the-go touch-ups - Water-resistant formula for all-day wear - Blends seamlessly with existing hair color - Easy to use and apply
Cons: - May require reapplication throughout the day for lasting coverage - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and easy-to-use powder stick ideal for Indian climate and consumer preferences	Vogue India, Femina
Brand Strength	20	10	Established brand with good reputation in hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, ET Retail
Competition	10	6	Facing moderate competition from other root touch-up products in the market	India Today, The Economic Times
Use-case Advantage	5	5	Convenient solution for covering gray roots between salon visits	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Foyken Hairline Powder Stick is well-positioned in the Indian market for root touch-up products.

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