Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Premium natural kajal with unique cooling effect, facing competition in growing market
Rs.950.00 Rs.950.00
Best price from Amazon.in Amazon.in

Details

Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use


Key Features: - Made using traditional methods - Contains Pure Ghee and Castor Oil - Intense cooling pigment - Suitable for daily use
For whom: - Anyone looking for a natural kajal with cooling properties - Those who prefer products made with traditional methods and natural ingredients
Pros: - Intense color payoff - Soothing and cooling on the eyes - Long-lasting formula
Cons: - Price may be higher than other kajal products - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique blend of ghee and castor oil offers cooling effect Femina, India Today
Brand Strength 20 18 Forest Essentials known for premium natural products Elle, Hindustan Times
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market Mint, Vogue
Price Positioning 20 10 Priced higher than average, targeting premium segment Cosmopolitan, The Economic Times
Competition 10 8 Facing competition from established and emerging brands Femina, Vogue
Use-case Advantage 5 5 Intense pigment suitable for daily use, long-lasting Grazia
Final Market Score 100 76/100 (3.80/5) Premium natural kajal with unique cooling effect, facing competition in growing market

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

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Best price
Rs.950.00 Rs.950.00