Forest Essentials Gulaab Khaas Natural Kajal Charcoal Black Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

Forest Essentials Gulaab Khaas Natural Kajal Charcoal Black Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

Key Features: - Made using a traditional method with Pure Ghee and Castor Oil - Intense Cooling Pigment - Suitable for daily use For whom: - Ideal for those looking for a natural kajal formula - Suitable for all skin types Pros: - Long-lasting formula - Intense black color - Cooling effect on the eyes Cons: - May smudge in humid conditions - Some users may find it difficult to apply

Overall, the Forest Essentials Gulaab Khaas Natural Kajal Charcoal Black is a traditional formula that provides intense color and a cooling effect, making it suitable for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates traditional ingredients like ghee and castor oil for skin benefits.	Vogue India
Brand Strength	20	10	Forest Essentials is a well-established brand known for quality ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural kajals in the market.	Femina
Competition	10	6	Facing competition from both traditional and modern kajal brands in India.	India Today
Use-case Advantage	5	5	Offers intense cooling effect suitable for daily use in Indian climate.	Elle India
Final Market Score	100	66/100 (3.30/5)	Forest Essentials Gulaab Khaas Natural Kajal offers a unique blend of traditional ingredients, positioning it well in the growing natural beauty segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—