FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

FIGMENT Natural Hairline Powder Shading Sponge Pen is a convenient and easy-to-use hair root touch up product. It comes in a pen format with a sponge applicator, making it mess-free and ideal for on-the-go touch ups.
Key Features: The hairline powder has a matte finish for a natural look, is waterproof for long-lasting wear, and helps cover grey roots and bald spots instantly. It comes in a dark brown shade that suits most hair colors.
For whom: This product is perfect for anyone looking to quickly touch up their roots or cover up grey hairs between salon visits. It is suitable for both men and women.
Pros: The FIGMENT Hairline Powder Pen is easy to use, provides a natural-looking finish, and is long-lasting and waterproof. It is small and portable, making it convenient for travel or keeping in your purse for touch ups throughout the day.
Cons: Some users may find that the dark brown shade is not a perfect match for their hair color, and the sponge applicator may need to be cleaned regularly to prevent buildup.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Features like long-lasting matte finish and waterproof formula align well with Indian consumers' preferences.	Vogue India
Brand Strength	20	15	Established brand with a reputation for quality hair care products in India.	Brand Equity
Category Momentum	20	10	Growing demand for quick hair root touch-up solutions in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the Indian market.	Business Standard
Competition	10	10	Facing moderate competition from other brands offering similar hair root touch-up solutions in India.	Elle India
Use-case Advantage	5	5	Addresses the specific need for covering grey roots and bald spots instantly.	Femina
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive features and pricing in the Indian hair care market.

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