FASHION COLOUR Volume Max Ultra Curl Mascara Volumizing Smudge Resistant Water Resistant Extreme Volume Lengthening Mascara for Eyes Jet Black Colour Lightweight 8ml

FASHION COLOUR Volume Max Ultra Curl Mascara Volumizing Smudge Resistant Water Resistant Extreme Volume Lengthening Mascara for Eyes Jet Black Colour Lightweight 8ml

About Product: The FASHION COLOUR Volume Max Ultra Curl Mascara is a high-quality volumizing mascara that is designed to give your lashes extreme volume and lengthening. Its smudge-resistant and water-resistant formula ensures long-lasting wear without any flaking or smudging throughout the day.

Key Features: - Provides extreme volume and lengthening - Smudge-resistant and water-resistant formula - Jet black colour for a bold look - Lightweight and easy to apply - Comes in a convenient 8ml size

For Whom: This mascara is ideal for anyone looking to achieve bold, voluminous lashes that last all day. Whether you have short, sparse lashes or want to add drama to your eye makeup look, this mascara is perfect for you.

Pros: - Provides extreme volume and lengthening - Smudge-resistant and water-resistant formula - Easy to apply and lightweight on the lashes - Comes in a jet black colour for a bold look - Long-lasting wear without any flaking or smudging

Cons: - May be difficult to remove with regular makeup remover - Some users may find the brush size too large for their liking - Can clump if too many coats are applied at once

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like water-resistance and extreme volume desired by Indian consumers.	Vogue
Brand Strength	20	18	Well-known brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	High demand for volumizing mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the Indian market.	Retail Today
Competition	10	8	Facing moderate competition from established and emerging mascara brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for long-lasting and smudge-resistant mascara for daily wear.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian volumizing mascara segment.

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